相信大家在運(yùn)營自己的短視頻賬號(hào)時(shí)都會(huì)碰到相關(guān)的疑問困擾，如視頻什么時(shí)間內(nèi)發(fā)布、怎么樣才能提高視頻內(nèi)容的流量、怎么樣開通抖音小店等等。小編這邊為大家整理了一份運(yùn)營小攻略，為大家解答關(guān)于短視頻發(fā)布的一部分問題困擾，希望可以幫助到大家！

　　I believe that when you operate your own short video account, you will encounter related problems, such as when the video is best released, how to improve the traffic of video content, and how to open a Tiktok store. Here, the editor has compiled an operational guide to answer some of the questions and concerns about short video publishing. We hope it can be helpful to everyone!

　　一、短視頻注意添加位置信息

　　1、 Pay attention to adding location information to short videos

　　在我們選擇發(fā)布視頻時(shí)，可以適當(dāng)在短視頻內(nèi)添加一些地方的特色屬性，如地方方言、地域特色、標(biāo)志性建筑、標(biāo)題描述等，加了定位后容易獲得流量曝光的同時(shí)，還容易將地點(diǎn)的視頻給潛在的用戶。

　　When we choose to publish videos, we can add some local characteristics such as local dialects, regional features, iconic buildings, title descriptions, etc. in the short video appropriately. After positioning, it is easy to gain traffic exposure and recommend videos of the location to potential users.

　　二、短視頻發(fā)布時(shí)間

　　2、 Best time to publish short videos

　　早上69點(diǎn)。在早上6點(diǎn)9點(diǎn)的這段時(shí)間，是上班族或是一些學(xué)生起床吃早飯、上班通勤的時(shí)間，而這幾個(gè)小時(shí)的時(shí)間內(nèi)，大部分人也會(huì)刷視頻、看圖文等，所以也是流量較好的時(shí)間段；中午1214點(diǎn)。在這個(gè)時(shí)間段是大家的吃飯時(shí)間，午餐和午休的時(shí)間段，在這個(gè)時(shí)間段內(nèi)絕大部分人都會(huì)通過刷短視頻出來打發(fā)消磨一下難得的娛樂休閑時(shí)間。下午17點(diǎn)晚上20點(diǎn)。這個(gè)時(shí)間段可以說是流量十分活躍的時(shí)間段，這是因?yàn)榇蠹彝ㄟ^一整天的忙碌后，都會(huì)通過短視頻來緩解的疲勞感，通過刷短視頻來娛樂放松，所以這個(gè)時(shí)間段的流量較好。不同的領(lǐng)域都有適合自己作品發(fā)布的時(shí)間，發(fā)布時(shí)間是不固定的，在發(fā)布時(shí)可以根據(jù)這幾個(gè)時(shí)間段去測試，通過測試后了解哪個(gè)時(shí)間段更適合視頻作品去發(fā)布，這樣一來就可以選擇流量多的時(shí)間段去發(fā)布作品。

　　From 6am to 9am. During the period from 6am to 9am, it is the time for office workers or some students to get up, have breakfast, and commute to work. During these hours, most people also watch videos, read pictures, etc., so it is also a time with good traffic; From 12:00 to 14:00 noon. During this time period, it is everyone's meal time, lunch and nap time. During this time, the vast majority of people will spend their rare leisure time by watching short videos. From 5pm to 8pm. This period can be said to be a time when traffic is very active. This is because after a busy day, everyone will relieve their fatigue through short videos and relax by watching short videos. Therefore, traffic recommendations are better during this period. Different fields have their own suitable time for publishing their works, and the publishing time is not fixed. When publishing, you can test based on these time periods to understand which time period is more suitable for publishing video works. This way, you can choose the time period with the highest traffic to publish your works.

　　如今剪輯視頻通過手機(jī)就可以完成，并且在功能上也相較于齊全，如與抖音綁定的剪映，它是抖音平臺(tái)推出的一款剪輯手機(jī)軟件，里面有許多素材、模板，可以快速上手剪輯。此外，如果想追求更為的剪輯工具，那就可以使用視頻的剪輯工具Pr，可以通過自學(xué)來完成剪輯。

　　Now video editing can be completed through mobile phones, and it is also more complete in functions. For example, the clip film bound with Tiktok is a mobile phone software for editing launched on the official platform of Tiktok. There are many materials and templates in it, which can be quickly edited. In addition, if you want to pursue a more professional editing tool, you can use the professional video editing tool Pr to complete the editing through self-study.

　　四、如何開通抖音“購物車”功能？

　　4、 How to activate the Tiktok "Shopping Cart" function?

　　需要注意的是抖音想要開通購物車功能，那就需要同時(shí)完成幾個(gè)條件：，公開并通過審核的短視頻內(nèi)容10條以上；第二，賬號(hào)完成了實(shí)名認(rèn)證；第三，賬號(hào)的粉絲量積累到了1000及以上，但也要注意的是，粉絲量千萬不能通過其他手段去刷粉，不然容易變成死號(hào)。

　　It should be noted that if Tiktok wants to activate the shopping cart function, it needs to complete several conditions at the same time: first, more than 10 short video content that has been published and approved; Secondly, the account has completed real name authentication; Thirdly, the account has accumulated a fan base of 1000 or more, but it should also be noted that the fan base must not be boosted through other means, otherwise it may become a dead account.

　　五、企業(yè)藍(lán)V、抖音小店、商品櫥窗的區(qū)別

　　5、 The difference between enterprise blue V, Tiktok shop and commodity window

　　藍(lán)V是企業(yè)認(rèn)證，企業(yè)開通后就可以在抖音主頁展示商家門店、電話、產(chǎn)品、網(wǎng)址等，即使是0粉絲也擁有視頻置頂?shù)墓δ?。商品櫥窗也叫小黃車，賬號(hào)開通后就可以在短視頻或是直播間直接添加櫥窗內(nèi)的商品，不過需要注意的是，開通櫥窗也需要1000個(gè)粉絲，開通商品櫥窗后也可以掛視頻賺取傭金。如果想售賣自己的商品，那就需要粉絲量達(dá)到30萬。

　　Blue V is an enterprise certification. After being launched, enterprises can display stores, phones, products, websites, etc. on the Tiktok homepage. Even 0 fans have the function of video topping. Product showcase, also known as Xiaohuangche, allows you to add products from the showcase directly in short videos or live broadcasts after opening an account. However, it should be noted that opening a showcase also requires 1000 followers, and you can earn commission by hanging videos after opening a product showcase. If you want to sell your products, you need to have 300000 followers.

　　六、如何增加視頻的吸引力？

　　6、 How to increase the attractiveness of videos?

　　想要增加視頻的吸引力，可以在視頻開頭設(shè)置一些懸念，使用戶參與到視頻的內(nèi)容中，讓用戶期待接下來會(huì)發(fā)生什么，還可以適當(dāng)使用抖音上的熱門音樂以及當(dāng)下流行的短視頻表現(xiàn)形式，比如熱門音樂、熱門話題等，不僅流量大，而且還能使用戶有親切感。此外還可以多使用標(biāo)簽功能，比如職業(yè)／地域／群體等，用戶都會(huì)對(duì)自己有關(guān)的內(nèi)容格外關(guān)注。

　　To increase the appeal of the video, you can set some suspensions at the beginning of the video, so that users can participate in the content of the video, so that users can expect what will happen next. You can also properly use popular music on Tiktok and popular short video forms, such as hot music, hot topics, etc., which not only has a large flow, but also makes users feel friendly. In addition, users can also use tag functions more frequently, such as occupation/region/group, etc., and they will pay special attention to the content related to themselves.

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