了解抖音短視頻選題類型

　　Understand the types of Tiktok short video topics

　　短視頻內(nèi)容有很多分類方式，今天我們將短視頻分為商品價(jià)值型、人設(shè)增強(qiáng)型、直播預(yù)熱型三類進(jìn)行介紹。

　　There are many ways to classify short video content, and today we will introduce them into three categories: product value type, character enhancement type, and live streaming preheating type.

　　1、商品價(jià)值型短視頻

　　1. Product Value Short Video

　　使用更新穎的展示手法

　　Use more innovative display techniques

　　短視頻用對比體現(xiàn)戲劇沖突感，用夸張、卡點(diǎn)音樂等方式吸引觀眾的注意，從而突出產(chǎn)品特點(diǎn)。

　　Short videos use contrast to convey a sense of dramatic conflict, and use exaggeration, clickbait music, and other methods to attract the audience's attention, thereby highlighting the product's features.

　　通過勵(lì)志人物故事植入產(chǎn)品

　　Implant products through inspirational character stories

　　先拍出個(gè)性再展示商品

　　First, capture your personality before showcasing the product

　　短視頻還為用戶傳遞商家人設(shè)、價(jià)值觀，當(dāng)商家的內(nèi)容吸引到有相似經(jīng)歷或有相同感受的觀眾人群時(shí)，這部分群體會(huì)更容易增加對商家的信任度，從而產(chǎn)生購買行為。

　　Short videos also convey the merchant's image and values to users. When the merchant's content attracts audiences with similar experiences or feelings, this group is more likely to increase their trust in the merchant, leading to purchasing behavior.

　　通過勵(lì)志人物故事植入產(chǎn)品

　　Implant products through inspirational character stories

　　產(chǎn)品教學(xué)講解

　　Product Teaching Explanation

　　用于解決某類人或某種場景的穿搭等需求，比如滿足微胖人群的顯瘦需求等。在策劃腳本時(shí)需注意：開篇點(diǎn)題、給出解決方案、重復(fù)語言驗(yàn)證打消疑慮。

　　Used to address the dressing and other needs of certain individuals or scenarios, such as meeting the slimming needs of slightly overweight individuals. When planning a script, it is important to pay attention to the opening question, providing a solution, and repeating language validation to dispel doubts.

　　直播專場預(yù)告視頻

　　Live broadcast preview video

　　2、人設(shè)增強(qiáng)型短視頻

　　2. Character enhancement short video

　　因?yàn)槿嗽O(shè)增強(qiáng)類視頻不是以帶貨為目的，所以和產(chǎn)品視頻有明顯區(qū)分。有三個(gè)特點(diǎn)：

　　Because character enhancement videos are not aimed at promoting products, they are clearly distinguished from product videos. There are three characteristics:

　　突出人物的故事性

　　Highlight the storylines of prominent characters

　　不賣貨，但側(cè)面體現(xiàn)商家的經(jīng)營理念

　　Not selling goods, but indirectly reflecting the business philosophy of the merchant

　　和粉絲建立共鳴

　　Establish resonance with fans

　　老板故事視頻

　　Boss Story Video

　　3、預(yù)熱類短視頻

　　3. Preheating short videos

　　直播前前預(yù)熱通報(bào)型內(nèi)容（直播前發(fā)布）

　　Preheat notification content before live streaming (released before live streaming)

　　直播中花絮現(xiàn)場型短視頻（直播中發(fā)布）

　　Live stream behind the scenes short video (released during the live stream)

　　直播后剪出直播加速精華版，直播8小時(shí)可以剪輯3~8個(gè)視頻進(jìn)行二次傳播。

　　After the live broadcast, cut out the live broadcast acceleration essence version. After 8 hours of live broadcast, you can edit 3~8 videos for secondary transmission.

　　本文由  濟(jì)南短視頻運(yùn)營  友情奉獻(xiàn).更多有關(guān)的知識請點(diǎn)擊 http://m.hyxuan.cn/   真誠的態(tài)度.為您提供為的服務(wù).更多有關(guān)的知識我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請期待.

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